Ecommerce ~ What you Need to Know

If you have products or services you sell, the progression to selling online is not as big of a hurtle as many companies tend to imagine. Naturally, every company wants to increase its footprint and expand the market it serves, thereby increasing its sales and revenue.

Order Fulfillment and Transitioning

Depending upon the product or service you sell, some transitions to selling online are more seamless than others. If you currently take orders over the phone or through a catalog, chances are you already have a system in place to receive, fulfill, and ship completed orders. By taking your existing system and modifying it to include receiving and fulfilling online orders, the integration is much more seamless. However, if you have a traditional brick and mortar business, other aspects of developing an Ecommerce solution should include setting up an internal system to process and ship the orders you will receive online.

Credit Card Processing

You may have a credit card processing company already, and, depending upon the company and what types of online services it offers to its merchants, Harmon Media Group can work with what you have in place already. However, we are an Authorize.net merchant and have found that Authorize.Net provides a very reliable service that was built with the Web in mind. It is our experience that some other credit card processing companies have added online services as an afterthought and the support and quality is lacking. You may already have a Paypal account in place which sends your clients to an external site.

There are many advantages of having a merchant account and the ability for your clients to shop, checkout, and fulfill an online payment right there on your website, without having to leave your website to go elsewhere for payment. And, consider the fact that having your own merchant account, depending upon your volume, will save you money when compared to the external payment gateways.

Securing Your Website

What about security concerns? Harmon Media Group takes both your security and those of your customers very seriously. All merchant sites have verified SSL (Secure Socket Layer) encryption in place. Having SSL when passing credit card information over the Internet is absolutely essential to protect both your company and your customers. SSL certificates are a bit like registering a domain name. They have an expiration date and can be purchased and installed for a year or multiple years. At HMG, we handle all the details for you regarding SSL and ensuring that you have the highest and most secure website available.

If you are considering incorporating ecommerce into your existing site or building an ecommerce site from scratch, we can help. Fill out our quick and easy contact form or give us a call today at (316)689-4287.